A recent advertising campaign has sparked the fury of the far right, which has launched a boycott campaign on social media. The controversy stems from an innocent commercial in which Brazilian actress Fernanda Torres, who won a Golden Globe this year, speaks directly to viewers, telling them she doesn’t want them to start 2026 “on the right foot,” but “with both feet.” “Go all out, body and soul, from head to toe,” she says in the recording, sitting on a chair at the beach, smiling, completely unaware of the storm it was about to cause.

For supporters of former far-right president Jair Bolsonaro, giving up the “right foot” is a clear allusion to the conservative camp, yet another veiled jab at right-wing voters. The conspiracy theories weren’t confined to a handful of extremists. Federal lawmaker Eduardo Bolsonaro, the former president’s son, recorded a video throwing a pair of flip-flops in the trash and expressing his immense frustration: “I thought they were a national symbol. I’ve seen many foreigners with the little Brazilian flag on their feet, but I was wrong,” he said, crestfallen.

powercry-2

Besides throwing their flip-flops in the trash, they have also innovated in the art of boycotts by hopping on the right foot in front of Havaianas stores as a form of protest:

https://www.tiktok.com/@topmidianews/video/7587432047161969941

Absolute loser energy. cringe