It was not really a voluntary scheme. According to EU law, you need to have the consent of the user. If the user sends a “do not track me” signal to you, it is kind of obvious to everyone that the user does not want to be tracked. The exception here are advertising companies and judges who did some really, really strange rulings.
But yeah, it was kind of naive. Google is a multibillion dollar company and prints money. There is no way that they would have folded and changed their business model and decreased profits. They control the browser (Chrome), the sites where the ads are placed (YouTube, Search, etc), the operation system (Android) and the whole ad ecosystem (Ads, Doubleclick). No way that those psychopaths in their upper ranks were going to give up billions of dollars in profit due to Mozilla creating DNT
It was not really a voluntary scheme. According to EU law, you need to have the consent of the user. If the user sends a “do not track me” signal to you, it is kind of obvious to everyone that the user does not want to be tracked. The exception here are advertising companies and judges who did some really, really strange rulings.
But yeah, it was kind of naive. Google is a multibillion dollar company and prints money. There is no way that they would have folded and changed their business model and decreased profits. They control the browser (Chrome), the sites where the ads are placed (YouTube, Search, etc), the operation system (Android) and the whole ad ecosystem (Ads, Doubleclick). No way that those psychopaths in their upper ranks were going to give up billions of dollars in profit due to Mozilla creating DNT