Well, think about this on the aggregate. Search tells me that people watch 1 billion hours worth of content on Youtube every day. Videos with millions or tens of millions of views don’t reach that point because of thoughtful engagement. Then you have to correct for videos that aim at a particular demographic, like children and teens and people who think MrBeast is doing good for the world. They might as well watch slop before falling asleep or while reheating leftovers.

It’s like Google inserting Gemini into every search. Search just collages information from websites. Websites that pay google to get privileged access to search results. That money comes from ad revenue. If Gemini actually catches on, then you’re not cutting the middlemen. You’re consuming the entire production chain like a snake eating its own tail.

With AI entertainment there’s the risk of the internet just dying off as the ecosystem that allowed people to make a living - however meagre - just disappears and moves on. The bet there is that you don’t need people any more.