As he writes in the new book, “I am giving you explicit permission to use this word in a loose sense.”
https://www.goodreads.com/book/show/222376640-enshittification
As he writes in the new book, “I am giving you explicit permission to use this word in a loose sense.”
https://www.goodreads.com/book/show/222376640-enshittification
Also why does the cover of this book spell it weirdly? Words don’t tend to have a double consonant when -ification is put at the end. For example, pontification, gamification, etc. If we must use this stupid word, it should be “enshitification” without the extra t in the middle.
Because a doubled consonant usually follows a short vowel sound. “Enshitification” might read en-SHY-tuh-fic-ation
Is that really the common practice? I (skimmed) through the list on https://en.wiktionary.org/wiki/-ification and didn’t catch a singly double-consonant that wasn’t already in the original word.
I’m not sure it is for -ification suffix words, but it is for other forms. Wed -> Wedded, short e. Weed -> Weeded, long e.
But I guess at the end of the day “Enshittify” just feels right to me, which is the only real rule of the english language
It feels wrong to me! But I’m the one disagreeing with a book that will probably get rather wide distribution, do the full press circuit, and get put into spellchecking & autocorrect software, so what I feel doesn’t matter.
Remember: English is 4 languages in a trench coat that hides in dark alleys where it mugs other languages, shaking them down for loose change and grammar.