My town has basically zero big chains (except the gas station) and all of the store signage has a maximum size. It’s pretty great, although there’s one place that swapped their old wooden sign for an ugly giant printout of an AI image but thankfully everyone seems to agree that it sucks and nobody has copied them.
My college town had a tiny plaza of shops. I’m not sure how it happened but it was just:
“Barber Shop”, “Shoe Store”, and “Coffee House”
I fucking loved it and I shopped at them often. Fuck branding.
My town has basically zero big chains (except the gas station) and all of the store signage has a maximum size. It’s pretty great, although there’s one place that swapped their old wooden sign for an ugly giant printout of an AI image but thankfully everyone seems to agree that it sucks and nobody has copied them.