Today, Maxwell House rebrands to “Maxwell Apartment” to meet the needs of today’s consumer and remind fans the brand is synonymous with great tasting, affordable coffee. In a time where value matters now more than ever, Americans seek value in areas of their everyday, including where they live with nearly a third opting to rent versus purchase a home. As a real coffee for real people, with its “Good To the Last Drop” legacy, the name change celebrates the same principle that guided Maxwell House for more than a century – smart choices add up and choosing Maxwell House means enjoying a quality cup of coffee without the cafe price tag. To celebrate, the brand is offering consumers even more value with a 12-month “lease” of Maxwell Apartment, designed to stock up coffee lovers nationwide.
Beginning on National Coffee Day (Sept. 29), Maxwell House’s 12-month “lease” offer of Maxwell Apartment coffee is available on Amazon.com, while supplies last. For under $40, fans can stock their pantry with a full year of coffee – designed to save coffee enthusiasts more than $1,000 annually, compared to daily café runs,2 which on average can add up to more than $90 per month. Along with the rebranded canisters, the year-long supply of coffee will come with an official Maxwell Apartment “lease” to sign.
they should let the public savagely beat the marketing executive who came up with this because what
https://www.amazon.com/Maxwell-Apartment-Bundle-Original-Ground/dp/B0FSP7VXKL
the link doesn’t have pictures because it’s an archived link. use the original: https://news.kraftheinzcompany.com/press-releases-details/2025/For-the-First-Time-in-133-Years-Maxwell-House-Rebrands-as-Maxwell-Apartment/default.aspx
edit: also, here - their instagram says it sold out, which is why the Amazon listing is unavailable https://www.instagram.com/p/DPL-WIulbeh/?hl=en
This one has an image at the end, with some media download links that probably aren’t archived:
https://archive.is/r5qkx
Okay, cool.
Now I’m wondering for whom four of those would last a full year.
Also, they didn’t sell out, they made a very limited number available at a special price for influencers to do that they do best and increase brand awareness. You can still buy those canisters, but they won’t sell you four for $40.
Every once in a while, I can get the Folgers version BOGO at a place that sells them for $20, so if I bought four, it would be $40 plus tax. Other stores sell that size for about $16 and even that is not a bad price. Folgers Colombian is my go to base coffee, but I prefer Chock Full o’Nuts or Eight o’ Clock, both in Colombian.